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falling in love for the first time - and how her family has shattered since May died
turning everyday adventures into meaningful lessons
Can Bub save the sleepover
The Vulture
WINNER of the Sainsbury's Book Award and the Evening Standard Oscar's Book Prize
The Choice Factory: 25 Behavioural Biases that Influence What We Buy Weather falling in love for theProduct Description Voted #1 in the BBH World Cup of Advertising Books, 2018 Winner of the Sales and Marketing Category at the 2019 Business Book Awards Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision making, from trivial food choices to significant work place moves, he investigates how our behaviour is shaped by
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