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The division was seeing sluggish sales and desperately wanted the Riviera to bring in new traffic to dealer showrooms
pre-dating the GM merger
looked quite handsome
but that division passed in favor of their own car in development that would become the 1967 Eldorado
starring Bette Davis
1938 Chrysler Imperial Coupe Package:Collector Box The division was seeing sluggishChryslers Imperials were based on the Royal with a larger engine and longer wheelbase. This sometimes made for a slightly compromised appearance. However, the coupe was an elegant machine. New for 1938 was a side opening hood and revised independent front suspension. 800 examples were built.
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