Joico Blonde Life Violet Shampoo Dehydration an impressively lightweight extract that

an impressively lightweight extract that delivers intense hydration without overloading your hair

a powerful antioxidant

It’s food for your face

you’ll find niacinamide – otherwise known as vitamin B3 – and vitamin E for the antioxidant protection against pesky environmental aggressors

tingling and discomfort

Joico Blonde Life Violet Shampoo Dehydration an impressively lightweight extract thatKeep your hair colour blonde and icy with the Joico Blonde Life Violet Shampoo. With a rich consistency, the shampoo quickly works into a thick lather, cleansing the hair. Uplifting any dirt, dead skin cells, impurities or build up from the scalp this shampoo detoxifies the locks from root to tip. Thanks to a potent blend of brass neutralising ingredients, the formula works tirelessly to cool yellow tones. Keeping your colour true for longer, the