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Summer Edition
MMGY Travel Intelligence has also surveyed meetings professionals to gauge their views
They’re fluent in digital research
This four report package provides access to all of MMGY's Portrait of American Travelers™ studies from 2025
Sporting events offer them the perfect mix of global connection
Mexico: The Aspirational Achiever library Summer EditionStatus Conscious Value Driven Aspirational Mexican soccer fans seek to live well, travel smart and make every journey meaningful. They are ambitious, connected and always balancing aspiration with value. Global sporting events appeal to their sense of pride and participation. Its their way to belong to something bigger while still expressing their individuality. Theyre fluent in digital research, using loyalty programs, travel apps and peer
