Don’t Let Google’s Performance Max Fool You with Raoul van Heerden Consumer Psychology and selecting the right creators

and selecting the right creators who can authentically represent the brand

➡ Extracting Keywords and Phrases: Find the specific words and phrases customers use to describe your product

which is why it takes us a bit longer to deliver it to you

*Deciding what kind of copy you need to write

which can reveal new advertising angles

Don’t Let Google’s Performance Max Fool You with Raoul van Heerden Consumer Psychology and selecting the right creatorsGoogles Performance Max campaigns promise an all in one solution for running ads across its vast network, but they arent the magic button they seem. To get the most out of these campaigns, you need to understand how they really work, where they fall short, and how to structure them for better results. This session is packed with practical insights to help you avoid wasted budget, control your ad spend, and turn Performance Max into a tool for growth.