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- Product development
which shows how to gather all the information together
You can also use Furoshiki to wrap and carry all sorts of everyday items
For the first time
visually dazzling fashion
Promoting Fashion Format:Paperback - Product developmentThe marketing and promotion of fashion is entering a fast moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion
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