Kotis itself gets huge over time, growing stronger with each reanimated creature
Like most Pokmon cards, the value of Lugia depends on a few consistent factors: its rarity, the printing and finish (regular or foil), its physical condition, and the set it was printed in (HGSS Black Star Promos)
That goes all the way back to the beginning of my Magic story in 1994 when I opened up an Unlimited starter deck and found Force of Nature staring back at me
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However, white cards have always seemed to get washed out with it, and its a shame for them that they didnt manage to fix it a bit here, and it is one of the things the new border does well (also: putting the rarity in the corner making life easier for my colorblind self)