Paul has been using the card as a way to try and earn money , selling shares of the card off to his fans as an investment. In this way, the card was an investment for Paul, who is having his purchase subsidized by his fan base, while also profiting off any videos he made about purchasing the card
Things have ramped and ramped since then, and now we have MTG Commander focused sets (Commander Masters) and pre-cons with every Standard-legal set
The Crimson Haze set (which featured regular Greninja ex SAR) saw its box price surge on Greninjas popularity alone, and the MEGA version is expected to generate similar or stronger demand
Non-Holo: No holographic effectentirely flat finish
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While Melmetal's humble price tag doesn't earn it a spot among the best cards from its era, most debuting Pokemon start slowly, then rise in value as they receive better cards or their demand increases