The main reason to run towns are town payoffs, or cards that care about towns like Balamb Garden, SeeD Academy or The Wandering Minstrel
Roiling Vortex is also interesting, dealing consistent damage, and you can deny their lifegain triggers
Though its overnight success spawned legions of new CCGs and TCGs (which are the same thing, just with different names!), most other games launched in the 90s fell by the wayside and were eventually discontinued
Alela, Artful Provocateur which has immense potential, but by generating fairies instead of Thopter ends up having its position questioned in the proposed artifact creature deck, being much stronger in a line of tokens
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This lack of abilities just makes it cooler than Card not found, a card I dont really like flavorwise anyhow