Standard is our only rotating format, and while keeping it fresh is important, we also feel that there's a more effective middle ground. In my opinion, this also makes new cards a bit less impactful (at least for those playing the killer decks): as shown by non-rotating formats like Modern, Pioneer, and Explorer, the bigger the card pool, the less impactful new cards tend to be
Now, some cards may not feel like a fit due to the nature of their abilities, but as more come out, more will be able to slot into preexisting decks
Now that Universes Beyond sets are Standard-legal, and have even lost the distinctive card borders that separated them from regular cards, Universes Beyond sets are also released on MTG Arena (and MTG Online)
You will have a beautiful set that is one of the few which was never reprinted in English (and maybe not in any other language, but I havent been paying attention)
This Pioneer red-black sacrifice deck is a good example
However, its within a buck or so of Kjeldoran Royal Guard which has as many foil printings and is a fairly useless card