Scalp Care Natural or returning to relaxers (6%

or returning to relaxers (6% in 2024)

For many consumers this notion overlaps with their idea of “Black beauty”

FACIAL HAIR/SHAVING PRODUCTS

It is also arguably the most challenging to care for and has unique needs and requirements

When shopping for hair

Scalp Care Natural or returning to relaxers (6%Scalp Health Many women experience scalp concerns, or take steps to maintain their scalp health. Overall, two thirds of qualifying respondents indicated that their scalp is very, or mostly, healthy however one third described their scalp as moderately or very unhealthy. Scalp Care Routines and Needs Most commonly consumers indicated that their scalp care routine forms part of their regular hair regimen, however around 1 in 5 have a standalone scalp