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Diller Scofidio + Renfro
encompassing a range of sizes
Eurich was a private man
Kazuyo Sejima and Associates + SANAA
the exhibitions designer James Gardner
The IBM Poster Program Diller Scofidio + RenfroIn the late 1960s, IBM was one of the worlds pre eminent corporations, employing over 250,000 people in 100 countries and producing some of the most advanced products on earth. IBM President Thomas J. Watson Jnr. sought to elevate the companys image by hiring world renowned design consultants, including Eliot Noyes and Paul Rand. As well as developing the iconic IBM logo and a corporate design guide, Rand also brought together a remarkable team of
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