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Size the Multicultural Growth Opportunity Define Cultural Traits in Hair Care Category Map Cultural Traits to Brand Equities Link Consumer Insights to Go‐to‐ Market Execution
Latinx Consumers
and look to Black haircare products and knowledge to help them
Solving multiple needs at once
THE SEGMENT HAS BEEN EXPERIENCING A RECENT DECLINE IN BOTH THE HAIRCARE AND GROOMING SPACE
New Product Innovation: A Comprehensive Study of Product Introductions Men's Maintenance Size the Multicultural Growth OpportunityCategory Pace setters What products have been introduced within the past 12 months? How are they performing? What can we expect? Opportunity Gaps. Experimenting With Products Just under half of consumers love to experiment with new hair and beauty products, with trends. Surveyed consumers have found new hair or beauty products over the past year, which meet their needs better than products they were using previously Product Innovation Overall, there
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