You get a full 60-card deck, lore and damage tokens, a mini paper playmat, quick-start rules, plus a booster pack from the new Reign of Jafar set
Because of this interplay with the logo elements, I suspect that the fountain pen icons on the right of the card are how you generate the cost to play cards
This leads me to believe that Amethyst is the best Ink color in the game simply because its the only one that offers numerous ways to draw cards and cycle through your deck
Im even hearing some rumblings about this card in cEDH for decks that have Rograkh, Son of Rohgahh in the command zone
Each seems to have a general theme for the art style which can vary wildly from the storybook Disney Lorcana style
Among the sub-themes, we can point out a focus on high Willpower characters, since they survive many Challenges throughout the game, and a direct Lore gain through Challenges - which means that, in this decks, Challenges not only help with board control but also become your win condition