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Double Masters art director, Tom Jenkot, talked about how he used Double Masters as an opportunity to reach out to longtime and fan-favorite Magic artists

What we DID get from the Ikoria box and Brawl deck are plenty intriguing

While Paradox Rift had already done that gimmick, Temporal Forces still had plenty to set it apart, like the reintroduction of ACE SPEC cards

Together, they form a strong value engine

Often the engagement then actually gets in the way: you end up ticking off specific tasks within a match, rather than playing the game itself for its own good, and only come back for extrinsic rewards: skins, XP, packs, or whatever else

It completely changed how we design Magic and led to us creating a Casual Play Design team focused on how each card played in a casual setting, including its impact on Commander