Beyond boosters look like the more realistic purchase for those who are trying to collect some of the new cards but dont necessarily care about all the fancy foils, Booster Fun treatments, and so on
Some creatures within a set that are just all creature types provide interesting design space that would at least make it so that people had more options when they try to make tribal decks out of less supported tribes
Click on that gear icon in the upper right corner to pull up the Options screen, and select Account in the lower left corner
It's repeatable, though, so that's point in its favor
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