You can, in the right decks, double the strength and defence of your entire battlefield presence for just five mana
I feel like even allowing for destruction is a bit generous, but between stripping indestructibility and mass exile, the distinction likely doesn't matter much
Ask yourself, do I have enough 1 or 2 cost legendaries that I want to play as early as possible?
A lot of Naya cEDH decks close out games with Birthing Pod lines, and this can be a great way to get a 3-drop for the combo and some other creature you need, which can offer protection from spot removal
Giving a bounce effect to mono-red decks is interesting since the color usually doesnt deal with big creatures well, and its an extra Shock for small creatures if needed
Life is not the rubbish resource it used to be