For collectors, its a full-circle momentowning this card feels like owning a piece of Pokmon legacy, and trust me, that kind of emotional currency is just as powerful as its market value
Though, they have done it in the past (see the War of Attrition Event deck)
Ajani and Jace might not be enough to drag me into the world of MTG (sorry Joe), but Mickey Mouse, Stitch, and a treasure trove of glorious Disney IP have my Disney-adult ass eager to open booster packs, start building decks, and obsess over the grading of my cards like the best of them
This is about seven times the current value of the base version
The Charizard for example, is an epic battle between two Pokemon titans
I think this also gives us a slight hint that as the time is passing more and more of cards like this will end up getting graded regardless of their condition, so raw copies will become more and more not available throughout the globe