Like most One Piece TCG cards, the value of Uta P 011 Premium Card Collection Uta depends on a few consistent factors: its rarity, the printing and finish (regular or foil), its physical condition, and the set it was printed in (One Piece Promotion Cards)
Tannuk appears to be the main cause of this price spike, as it didn't really start to pop off until this card was spoiled 12 days ago
You need to interact with the graveyard and play a reasonable number of creatures to get the most out of this one, whereas Matoya pushes you more towards tempo-driven play
These items comprise The Big Score, the first sub-set of cards included in this set
The first can provide you with two critical things for this deck: card advantage and evasion for your commander
Due to how unique the effect is and its lack of reprints, this is the most expensive card in the drop at around $17