For example you may want to build around Elminster because you love that character and the obvious choice would be to build around his abilities which involve scry mechanic, big spells, tokens and flying theme or even combinations of the above
I think this is pretty standard for Affinity nowadays without Deadly Dispute
A great example is the newly revealed artwork for Final Fantasy s recurring character, Cid
Here's a github project and codepen page
They were given to stores that held prerelease events for the Evolutions set and intended to be given to the helpers or employees of the event
Wrexial, the Risen Deep + Gyruda, Doom of Depths Wrexial, the Risen Deep is a legendary kraken, but this Dimir commander wants a shell that allows it to attack as unencumbered as possible so you can steal your opponents spells