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It's a Cash Grab As far as the Fortnite Secret Lair drops being a "cash grab," this very well might be true, assuming the definition of "cash grab" is something along the lines of "a product that doesn't have much / any long-term benefit to the game and is designed exclusively / primarily as a way to make a quick buck." While personally I don't think this is 100% true of Universes Beyond products (at a minimum they have the potential to bring new players into the game, which would be beneficial over the long term), for the sake of argument, let's just say that the Fortnite Lair drops (and really, Lair drops in general) are "cash grab" products

Partly due to a quieter release, without heavy marketing campaigns, and partly due to better supplies, the rush in 2023 was much calmer than in the past

If you have 35 or more cards in your hand, you win the game

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Fingers hovering

The downside is that this task is incredibly difficult to pull off