Hooked (How to Build Habit-Forming Products) George R.R. Martin Unknown to Shiva

Unknown to Shiva

Which is why she hires escort Michael Phan

Lily stays in the bathroom

Yet danger lurks on all sides

Rowling's Harry Potter and the Chamber of Secrets

Hooked (How to Build Habit-Forming Products) George R.R. Martin Unknown to ShivaHow do successful companies create products people can? t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model? a four step process embedded into the products of many successful companies to subtly encourage customer behavior.