The Platform Paradox Nasser Hussain Union’s identity as a “historically

Union’s identity as a “historically black community” encourages a perception of the town as a monochromatic and monohistoric landscape

Brandon Kohrt

European economies faltering under enormous debt

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and gentrification play in shaping their successes and failures

The Platform Paradox Nasser Hussain Union’s identity as a “historicallyDigital platforms are changing the rules of competition in the global economy. Until recently, it took Fortune 500 companies an average of 20 years to reach billion dollar market valuations. Successful platforms now reach that milestone in an average of four years. In The Platform Paradox: How Digital Businesses Succeed in an Ever Changing Global Marketplace, Wharton professor Mauro F. Guilln highlights a key incongruity in this new world. Most