When Broadway Was the Runway Todd Gitlin and Gershom Scholem

and Gershom Scholem

mystery and the sacred

Through his work

has written a magisterial and highly readable account of five centuries of ambivalent attitudes toward printing and printers

Our task now is not to ask which interpretations are correct

When Broadway Was the Runway Todd Gitlin and Gershom ScholemSelected by Choice magazine as an Outstanding Academic Title When Broadway Was the Runway explores the central and largely unacknowledged role of commercial Broadway theater in the birth of modern American fashion and consumer culture. Long before Hollywood's red carpet spectacles, Broadway theater introduced American women to the latest styles. At the beginning of the twentieth century, theater impresarios captured the imagination of their largely