Schwarzkopf IGORA ROYAL FASHION L-44 60ml Colour Treatment New high-performing formula with TrueLift

New high-performing formula with TrueLift Complex for a more powerful lift and stronger neutralization and integrated Fibre Bond Technology for reduced hair breakage

Improved formula with TrueLift Complex for more powerful lift and stronger neutralisation for cool blonde and neutral blonde tone directions

Overcome any blonde challenge

The gel-to-cream formula

CONVENIENT COLOUR IN ONLY 10 MINUTES

Schwarzkopf IGORA ROYAL FASHION L-44 60ml Colour Treatment New high-performing formula with TrueLiftRADIANT SHADES FOR HIGHLIGHTING TECHNIQUES Lifting and toning in one easy step with IGORA ROYAL Fashion Lights. Achieve intense contrast, even on dark or coloured bases. Up to 5 levels of lift (without pre lightening) Integrated Fibre Bond Technology Perfect luminosity, intensity and contrast BE THE COLOURIST YOU WANT TO BE Because everything you need is already inside. #BeIGORA THE COLOURIST'S CHOICE FOR PERMANENT COLOUR Tried and trusted by millions